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Instructors: Imke Grashoff; Prof. Dr. Jan Christof Recker
Event type:
Lecture + practical course
Displayed in timetable as:
Hours per week:
3
Language of instruction:
English
Min. | Max. participants:
- | -
Comments/contents:
The unit will introduce and discuss knowledge related to qualitative research design and processes. It will introduce different qualitative methods such as document analysis, participant observation, interviewing, focus groups, case study method, ethnography; modes and means of qualitative data analysis, and qualitative research publication and evaluation. Students will be given the opportunity to develop practical skills in designing and carrying out qualitative research projects and to pursue topics of their own choosing in exercise activities. Examples of qualitative research from a range of management, economics, social sciences disciplines including marketing, sociology, strategy, entrepreneurship, information systems and others, will be provided throughout the course in order to demonstrate unit content from a variety of perspectives. The unit will also cover the history, current status, and future advances of qualitative field research.
Learning objectives:
Students learn to…
...Apply discipline and technical knowledge and skills to analyse and evaluate qualitative data.
…Frame empirically grounded research questions and design qualitative research studies appropriate to address these research questions.
…Select appropriate qualitative methods of data collection and analysis.
…Demonstrate written communication skills to structure, explain and defend thinking and reasoning in qualitative research.…Demonstrate oral communication skills to structure, explain and defend thinking and reasoning in qualitative research.
Didactic concept:
The course will consist of biweekly lectures of 3h length followed by biweekly practical tutorials of 1.5h length. See the syllabus for more details.
Literature:
Relevant papers and other reading materials will be announced and/or made available in due time.
The course draws on several textbooks and papers that will be discussed. Amongst others, the following materials will be used:
- Myers, M. D. 2009. Qualitative Research in Business and Management. Thousand Oaks, California: Sage.
- Denzin, N. K., and Lincoln, Y. S. (eds.). 2005. Handbook of Qualitative Research. Thousand Oaks, California: Sage.
- Yin, R. K. 2009. Case Study Research: Design and Methods, (4th ed.). Thousand Oaks, California: Sage Publications.
- Urquhart, C. 2013. Grounded Theory for Qualitative Research: A Practical Guide. Thousand Oaks, California: Sage.
Additional examination information:
Written Individual Exam (100%) of 60 minutes length.
The exam will be completed as an electronic take-home exam. More details will be provided once available.
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