Lehrende: Dr. Yvonne Feucht; Prof. Dr. Thorsten Teichert
Veranstaltungsart: Vorlesung + Übung
Anzeige im Stundenplan: Quant. Research Meth
Semesterwochenstunden: 3
Credits: 6,0
Unterrichtssprache: Englisch
Min. | Max. Teilnehmerzahl: - | -
Kommentare/ Inhalte: This course applies a hands-on approach to market research by diving into the current topic of meat consumption: Reduction and shift to meat substitutes). It will enable you to conduct a market research project from A to Z. The course comprises all steps from the generation of research questions to the analysis of self-collected data to the deductions of implications for marketing. We will look into implicit as well as explicit attitude measures as well as psychological covariates. We will apply segmentation techniques as well as causal-effects models. The focus of our research will be the uptake of meat substitutes and willingness to reduce meat consumption. We will look into drivers of the consumption of meat and its’ substitutes and derive from our findings ideas for the marketing of meat substitutes.
Quantitative Research Methods Übung
Dr. Yvonne Feucht; Prof. Dr. Thorsten Teichert
Mi, 16. Okt. 2019 [12:15]-Mi, 29. Jan. 2020 [13:45]
