Course catalogue

Overview > Faculty of Business Administration > A. Bachelorstudiengänge > I. Business Administration (B.Sc.) > 2. Study Phase (Focus in Business Administration) > 3. Marketing

Course offerings / Modules

	Course offering / Module Instructors / Module Owner Time period		Event type Room
	83-401 Retail and Service Marketing Dr. Claudia Höck Th, 14. Oct. 2021 [12:00] - Th, 27. Jan. 2022 [14:00]		Lecture + practical course
	83-402 Fundamentals of Customer Relationship Management (CRM) Prof. Dr. Kay Peters Mon, 11. Oct. 2021 [18:00] - Mon, 15. Nov. 2021 [21:15]		Lecture + practical course
	83-403 Strategic Marketing Simulation Game Prof. Dr. Henrik Sattler Mon, 11. Oct. 2021 [16:00] - Sat, 15. Jan. 2022 [20:00]		Lecture + practical course
	83-404 Media Management Prof. Dr. Michel Clement Th, 14. Oct. 2021 [10:00] - Th, 27. Jan. 2022 [12:00]		Lecture + practical course
	83-408 Entrepreneurial Marketing Prof. Dr. Fabian Eggers Th, 21. Oct. 2021 [18:00] - Wed, 15. Dec. 2021 [19:00]		Lecture + practical course
	83-451 Seminar: Harvard Cases on Market-Oriented Management Prof. Dr. Mark Heitmann Fri, 2. Jul. 2021 [16:00] - Sat, 27. Nov. 2021 [18:00]		Seminar
	83-454 Seminar: Marketing "Channel Management" Prof. Dr. Karen Gedenk Th, 24. Jun. 2021 [18:00] - Sun, 5. Dec. 2021 [18:00]		Seminar