Course catalogue
Overview > Faculty of Business Administration > B. Master Programms > III. Lehramt an beruflichen Schulen (M.Ed.) > 2. Module aus den Masterschwerpunktfächern > b. Marketing und Medien
Course offerings / Modules
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Course offering / Module Instructors / Module Owner Time period |
Event type Room |
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85-301 Strategic Hospital Management Prof. Dr. Jonas Schreyögg; Prof. Dr. Eva-Maria Wild Wed, 4. Nov. 2020 [10:00] - Wed, 9. Dec. 2020 [14:00] |
Lecture + practical course | |||
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85-402 Sales Promotion Management Prof. Dr. Karen Gedenk Fri, 6. Nov. 2020 [08:00] - Fri, 19. Feb. 2021 [10:00] |
Lecture + practical course | |||
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85-403 Customers and Markets Prof. Dr. Mark Heitmann Fri, 18. Dec. 2020 [10:00] - Fri, 5. Feb. 2021 [14:00] |
Lecture + practical course | |||
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85-404 Integrated Marketing Communications Jonathan Mall; Prof. Dr. Kay Peters Mon, 2. Nov. 2020 [17:00] - Fri, 11. Dec. 2020 [14:00] |
Lecture + practical course | |||
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85-406 Customer Insights - Analytics to Acquire, Develop and Retain Customers Prof. Dr. Tammo Bijmolt; Felix Eggers Mon, 14. Dec. 2020 [16:00] - Mon, 15. Feb. 2021 [20:00] |
Lecture | |||
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85-407 Digital Marketing Prof. Dr. Kay Peters Th, 1. Oct. 2020 [18:00] - Th, 10. Dec. 2020 [21:00] |
Block course | |||
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85-703 Intercultural Management Prof. Dr. Nicola Berg Mon, 9. Nov. 2020 [10:00] - Mon, 15. Feb. 2021 [12:00] |
Lecture + practical course | |||