Course catalogue

Overview >  Faculty of Business Administration >  A. Bachelorstudiengänge >  I. Business Administration (B.Sc.) >  2. Study Phase (Focus in Business Administration) >  3. Marketing

Course offerings / Modules
Course offering / Module
Instructors / Module Owner
Time period 		Event type
Room
83-401 Retail and Service Marketing
Dr. Claudia Höck
Th, 5. Nov. 2020 [12:00] - Th, 18. Feb. 2021 [14:00] 		Lecture + practical course
83-402 Fundamentals of Customer Relationship Management
Anastasia Kabushka; Prof. Dr. Kay Peters
Mon, 2. Nov. 2020 [18:00] - Mon, 7. Dec. 2020 [21:15] 		Lecture + practical course
83-403 Strategic Marketing Simulation Game
Dr. Claudia Höck
Mon, 2. Nov. 2020 [16:00] - Sat, 30. Jan. 2021 [19:30] 		Lecture + practical course
83-404 Media Management
Alexa Burmester
Th, 5. Nov. 2020 [10:00] - Th, 18. Feb. 2021 [12:00] 		Lecture + practical course
83-408 Entrepreneurial Marketing
Prof. Dr. Fabian Eggers
Th, 5. Nov. 2020 [18:00] - Tue, 15. Dec. 2020 [19:00] 		Lecture + practical course
83-451 Seminar: Harvard Cases on Market-Oriented Management
Prof. Dr. Mark Heitmann
Tue, 14. Jul. 2020 [16:00] - Sat, 5. Dec. 2020 [18:00] 		Seminar
83-452 Seminar Marketing "Predictably Irrational"
Prof. Dr. Karen Gedenk
Mon, 6. Jul. 2020 [18:00] - Sun, 13. Dec. 2020 [18:00] 		Seminar