Course catalogue

Overview >  Faculty of Business Administration >  A. Bachelorstudiengänge >  IV. Lehramt an berufsbildenden Schulen (B.Ed.) >  5. Semester >  b) Wahlpflichtmodule: Betriebswirtschaftliche Schwerpunktfächer >  2. Schwerpunkt Marketing und Medien

Course offerings / Modules
Course offering / Module
Instructors / Module Owner
Time period 		Event type
Room
83-402 Fundamentals of Customer Relationship Management (CRM)
Prof. Dr. Kay Peters
Mon, 11. Oct. 2021 [18:00] - Mon, 15. Nov. 2021 [21:15] 		Lecture + practical course
83-403 Strategic Marketing Simulation Game
Prof. Dr. Henrik Sattler
Mon, 11. Oct. 2021 [16:00] - Sat, 15. Jan. 2022 [20:00] 		Lecture + practical course
83-404 Media Management
Prof. Dr. Michel Clement
Th, 14. Oct. 2021 [10:00] - Th, 27. Jan. 2022 [12:00] 		Lecture + practical course
83-451 Seminar: Harvard Cases on Market-Oriented Management
Prof. Dr. Mark Heitmann
Fri, 2. Jul. 2021 [16:00] - Sat, 27. Nov. 2021 [18:00] 		Seminar
83-454 Seminar: Marketing "Channel Management"
Prof. Dr. Karen Gedenk
Th, 24. Jun. 2021 [18:00] - Sun, 5. Dec. 2021 [18:00] 		Seminar