Course catalogue
Overview > Faculty of Business Administration > B. Master Programms > I. Business Administration > 1. Fields of Specialisation > d. Field of Specialisation Marketing
Course offerings / Modules
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Course offering / Module Instructors / Module Owner Time period |
Event type Room |
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85-402 Sales Promotion Management Prof. Dr. Karen Gedenk Fri, 6. Nov. 2020 [08:00] - Fri, 19. Feb. 2021 [10:00] |
Lecture + practical course | |||
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85-403 Customers and Markets Prof. Dr. Mark Heitmann Fri, 18. Dec. 2020 [10:00] - Fri, 5. Feb. 2021 [14:00] |
Lecture + practical course | |||
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85-404 Integrated Marketing Communications Jonathan Mall; Prof. Dr. Kay Peters Mon, 2. Nov. 2020 [17:00] - Fri, 11. Dec. 2020 [14:00] |
Lecture + practical course | |||
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85-406 Customer Insights - Analytics to Acquire, Develop and Retain Customers Prof. Dr. Tammo Bijmolt; Felix Eggers Mon, 14. Dec. 2020 [16:00] - Mon, 15. Feb. 2021 [20:00] |
Lecture | |||
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85-407 Digital Marketing Prof. Dr. Kay Peters Th, 1. Oct. 2020 [18:00] - Th, 10. Dec. 2020 [21:00] |
Block course | |||
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85-408 Entrepreneurial Media - Podcasting Dr. Andreas Stuhlmann Tue, 10. Nov. 2020 [17:00] - Tue, 12. Jan. 2021 [18:30] |
Lecture + practical course | |||
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85-450 Seminar: eBusiness Alexa Burmester Th, 2. Jul. 2020 [16:00] - Sun, 6. Dec. 2020 [15:00] |
Seminar | |||
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85-451 Seminar: Marketing in Digital Markets Prof. Dr. Tammo Bijmolt; Felix Eggers Wed, 8. Jul. 2020 [19:00] - Sat, 20. Feb. 2021 [14:00] |
Seminar | |||
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85-452 Seminar: Data Science for Customer Insights Prof. Dr. Mark Heitmann Fri, 30. Oct. 2020 [16:00] - Sat, 19. Dec. 2020 [18:00] |
Seminar | |||