Course catalogue

Overview > Faculty of Business Administration > B. Master Programms > I. Business Administration > 1. Fields of Specialisation > c. Field of Specialisation Marketing

Course offerings / Modules

	Course offering / Module Instructors / Module Owner Time period		Event type Room
	85-302 Sales Promotion Management Prof. Dr. Karen Gedenk Fri, 18. Oct. 2019 [08:00] - Fri, 31. Jan. 2020 [10:00]		Lecture + practical course
	85-303 Customers and Markets Dr. Thomas Schreiner Fri, 6. Dec. 2019 [10:00] - Fri, 31. Jan. 2020 [14:00]		Lecture + practical course
	85-304 Integrated Marketing Communications Jonathan Mall; Prof. Dr. Kay Peters Fri, 18. Oct. 2019 [10:00] - Fri, 29. Nov. 2019 [14:00]		Lecture
	85-350 Seminar: eBusiness Prof. Dr. Michel Clement Th, 4. Jul. 2019 [16:00] - Sat, 30. Nov. 2019 [16:00]		Seminar
	85-351 Seminar: Empirical Brand Research Marius Johnen; Prof. Dr. Henrik Sattler; Jennifer Zeißler Th, 4. Jul. 2019 [16:00] - Sat, 11. Jan. 2020 [20:00]		Seminar
	85-361 Management of Start-Ups - From the Business Idea to the Company Alexa Burmester; Dirk Freise; Martin Ostermayer Fri, 10. Jan. 2020 [16:00] - Sat, 18. Jan. 2020 [18:00]		Block course