Course catalogue

Overview >  Faculty of Business Administration >  B. Master-Studiengänge >  I. Betriebswirtschaft (Business Administration) (M.Sc.) >  1. Fields of Specialisation >  d. Field of Specialisation Marketing

Course offerings / Modules
Course offering / Module
Instructors / Module Owner
Time period
Event type
Room
85-401 E-Business
Leonard Rackowitz
Fri, 14. Apr. 2023 [12:00] - Fri, 14. Jul. 2023 [14:00]
Lecture + practical course
85-405 Brand Policy
Dr. Claudia Höck
Fri, 14. Apr. 2023 [10:00] - Fri, 14. Jul. 2023 [12:00]
Lecture + practical course
85-408 Entrepreneurial Media – Podcasting
Prof. Dr. Michel Clement; Dr. Andreas Stuhlmann
Wed, 5. Apr. 2023 [12:00] - Wed, 12. Jul. 2023 [16:00]
Lecture + practical course
85-410 Managing Digital Transformation
Dr. Wilhelm Bielert
Tue, 4. Apr. 2023 [13:00] - Tue, 13. Jun. 2023 [15:00]
Lecture
85-452 Seminar: Data Science for Customer Insights
Prof. Dr. Mark Heitmann
Fri, 3. Feb. 2023 [16:00] - Sun, 18. Jun. 2023 [18:00]
Seminar
85-458 Seminar: Empirical Analyses of Consumer Behavior
Oliver Schnittka
Tue, 31. Jan. 2023 [18:00] - Sat, 6. May 2023 [18:00]
Seminar