Course catalogue

Overview > Faculty of Business Administration > B. Master Programms > I. Business Administration > 1. Fields of Specialisation > d. Field of Specialisation Marketing

Course offerings / Modules

	Course offering / Module Instructors / Module Owner Time period		Event type Room
	85-402 Sales Promotion Management Prof. Dr. Karen Gedenk Fri, 15. Oct. 2021 [08:00] - Fri, 28. Jan. 2022 [10:00]		Lecture + practical course
	85-403 Customers and Markets Prof. Dr. Mark Heitmann; Dr. Thomas Schreiner Fri, 3. Dec. 2021 [10:00] - Fri, 28. Jan. 2022 [14:00]		Lecture + practical course
	85-404 Integrated Marketing Communications Jonathan Mall; Prof. Dr. Kay Peters Mon, 11. Oct. 2021 [16:00] - Fri, 26. Nov. 2021 [14:00]		Lecture + practical course
	85-408 Entrepreneurial Media - Podcasting Dr. Andreas Stuhlmann Wed, 13. Oct. 2021 [14:00] - Wed, 15. Dec. 2021 [17:00]		Lecture + practical course
	85-450 Seminar: eBusiness Prof. Dr. Michel Clement Th, 1. Jul. 2021 [18:00] - Sat, 27. Nov. 2021 [20:00]		Seminar
	85-452 Seminar: Data Science for Customer Insights Prof. Dr. Mark Heitmann Fri, 2. Jul. 2021 [16:00] - Sat, 18. Dec. 2021 [18:00]		Seminar
	85-456 Seminar: Foundations of Machine Learning and Unstructured Data in Business Contexts Jochen Hartmann Wed, 30. Jun. 2021 [18:00] - Fri, 21. Jan. 2022 [19:00]		Seminar