Course catalogue

Overview >  Faculty of Business Administration >  A. Bachelorstudiengänge >  IV. Lehramt an berufsbildenden Schulen (B.Ed.) >  5. Semester >  b) Wahlpflichtmodule: Betriebswirtschaftliche Schwerpunktfächer >  2. Schwerpunkt Marketing und Medien

Course offerings / Modules
Course offering / Module
Instructors / Module Owner
Time period 		Event type
Room
83-402 Fundamentals of Customer Relationship Management (CRM)
Prof. Dr. Kay Peters
Mon, 17. Oct. 2022 [17:00] - Mon, 16. Jan. 2023 [20:00] 		Lecture + practical course
83-403 Strategic Marketing Simulation Game
Louisa Magdalena Pfeifer; Prof. Dr. Henrik Sattler
Mon, 17. Oct. 2022 [18:00] - Sat, 14. Jan. 2023 [18:30] 		Lecture + practical course
83-404 Media Management
Prof. Dr. Michel Clement
Mon, 17. Oct. 2022 [16:00] - Mon, 30. Jan. 2023 [18:00] 		Lecture + practical course
83-451 Seminar: Harvard business cases on market-oriented management
Prof. Dr. Mark Heitmann
Fri, 1. Jul. 2022 [18:00] - Sat, 17. Dec. 2022 [18:00] 		Seminar
83-454 Seminar: Marketing "Behavioral Pricing"
Prof. Dr. Karen Gedenk
Mon, 4. Jul. 2022 [18:00] - Sun, 4. Dec. 2022 [18:00] 		Seminar