Course catalogue

Overview > Faculty of Business Administration > A. Bachelorstudiengänge > I. Business Administration (B.Sc.) > 2. Study Phase (Focus in Business Administration) > 3. Marketing

Course offerings / Modules

	Course offering / Module Instructors / Module Owner Time period		Event type Room
	83-401 Retail and Service Marketing Dr. Claudia Höck Th, 20. Oct. 2022 [12:00] - Th, 2. Feb. 2023 [14:00]		Lecture + practical course
	83-402 Fundamentals of Customer Relationship Management (CRM) Prof. Dr. Kay Peters Mon, 17. Oct. 2022 [17:00] - Mon, 16. Jan. 2023 [20:00]		Lecture + practical course
	83-403 Strategic Marketing Simulation Game Louisa Magdalena Pfeifer; Prof. Dr. Henrik Sattler Mon, 17. Oct. 2022 [18:00] - Sat, 14. Jan. 2023 [18:30]		Lecture + practical course
	83-404 Media Management Prof. Dr. Michel Clement Mon, 17. Oct. 2022 [16:00] - Mon, 30. Jan. 2023 [18:00]		Lecture + practical course
	83-408 Entrepreneurial Marketing Prof. Dr. Michel Clement; Prof. Dr. Fabian Eggers Th, 20. Oct. 2022 [18:00] - Th, 15. Dec. 2022 [20:00]		Lecture + practical course
	83-451 Seminar: Harvard business cases on market-oriented management Prof. Dr. Mark Heitmann Fri, 1. Jul. 2022 [18:00] - Sat, 17. Dec. 2022 [18:00]		Seminar
	83-454 Seminar: Marketing "Behavioral Pricing" Prof. Dr. Karen Gedenk Mon, 4. Jul. 2022 [18:00] - Sun, 4. Dec. 2022 [18:00]		Seminar